Notes
Notes on culture, strategy & the field.
Occasional writing on cultural strategy, art advisory, research and working across the Gulf and beyond.
From strategy to programme: how cultural ideas become experiences
Strategy documents do not build audiences — programmes, partnerships and narratives do. How cultural strategies turn into things people can actually experience.
How art advisory works: researching, sourcing and commissioning contemporary art
What an art advisor actually does for collectors, institutions and designers — from research and sourcing to commissions and site-specific strategies.
How to brief a cultural strategist (before you even have a brief)
You do not need a finished brief to start a cultural project — a few honest lines are enough. What to include, what to skip, and how the first conversation works.
Research and cultural intelligence: the groundwork behind good cultural projects
Why commissioned research, market analysis and cultural mapping decide whether cultural projects succeed — and what good cultural intelligence looks like.
What does a cultural strategist actually do?
A cultural strategist helps turn a good cultural idea into something that works — strategy, research, narrative and structure. Here is what the job looks like in practice.
Working in the Gulf's cultural moment: notes for institutions and brands
The Gulf is building cultural infrastructure at a pace with few precedents. What organisations entering the region's cultural space should understand first.